Full feature list

One plugin.
The whole stack.

No add-on shopping cart. No surprise bills. Everything from form builder to agentic AI to CRM, in one WordPress plugin you own.

01

AI Form Builder

Describe the form you need in plain English. AmazingForms translates it into a validated form schema — fields, validation rules, conditional logic, multi-step flows — using a proprietary NL-to-DSL pipeline. No drag-and-drop marathon. No form-builder tutorials.

  • Plain-English to form in seconds
  • All field types: text, file, date, signature, matrix, repeater
  • Conditional logic: show/hide fields based on answers
  • Multi-step forms with progress bar
  • Visual editor to tweak AI output
  • Save-for-later, partial submission recovery
  • Spam protection: honeypot + AI + reCAPTCHA
AI Builder
"A contact form for a wedding photographer with budget range, preferred date, venue type, and Instagram handle."
↓ Built in 2s
Name
Email
Budget range (select)
Preferred date (date)
Venue type (radio)
Instagram handle
Sarah Chen Hot lead
sarah@example.com Budget: $4,000–6,000 Date: 14 Sep 2027
New Qualified Proposal Booked
AI: Urgency 87/100. Date is fixed, venue flexible. Follow up within 24h.
02

Built-in CRM

Every form submission becomes a contact with full history, tags, pipeline stage, and AI-generated notes. No separate CRM subscription. No CSV imports. The form is the front door; the CRM is the house.

  • Contact created automatically on submission
  • Custom fields map from form fields
  • Kanban pipeline with drag-and-drop stages
  • Tagging: manual and AI-auto-tagged
  • Full submission history per contact
  • Notes, tasks, and follow-up reminders
  • No per-contact pricing. Ever.
03

Agentic Workflow Engine

After every submission, an AI agent reads the data, reasons about it, and executes a workflow you described in plain English. It is not an if/then automation tool — it is an agent that can handle ambiguity, qualify leads intelligently, and write replies in your voice.

  • Describe the workflow in plain English
  • AI qualifies and scores every lead
  • Sends personalised replies in your tone
  • Routes to pipeline stage automatically
  • Fires alerts: Slack, SMS, email
  • Triggers integrations: Stripe, Zapier, webhooks
  • BYOK or managed credits — you choose
1
Submission received Sarah Chen — wedding photography
2
AI reasons Budget $4-6k, date fixed. Urgency: 87/100
3
Reply sent "Hi Sarah, thanks for reaching out about your September wedding..."
4
Alert fired Slack: Hot lead — Sarah Chen (87/100). Follow up now.
5
CRM updated Stage: Proposal. Tag: hot-lead. Task: call within 24h.
Stripe
Square
Mailchimp
Constant Contact
Slack
Zapier
Make
Webhooks
SMS (Twilio)
OpenAI
Anthropic
+ more
04

Integrations

Every integration a modern business needs — all included in the box. No per-integration add-on shopping. No third-party glue services just to connect two things.

  • Payments: Stripe, Square (one-time + subscriptions)
  • Email marketing: Mailchimp, Constant Contact
  • Messaging: Slack notifications, SMS via Twilio
  • Automation: Zapier, Make, generic webhooks
  • AI providers: OpenAI, Anthropic, or BYOK any compatible API
  • WordPress: WooCommerce, WP user creation, ACF

What it replaces

You cancel all of these
Form builder Gravity Forms Pro $259/yr
Form add-ons Gravity Perks $299/yr
Entries view GravityView $149/yr
CRM FluentCRM Pro $129/yr
Automation Uncanny Automator Pro $220/yr
Replaced for was $1,056/yr from $199/yr

Common questions

Do I need to bring my own AI key?
No. AmazingForms ships with managed credits for common operations — enough for most freelancers. If you want to use a frontier model, push high volume, or keep data strictly on your own API account, you can bring your own key (OpenAI, Anthropic, or any compatible provider) at any time.
What does "agentic" actually mean in practice?
After every submission, an AI agent runs your workflow: it reads the data, reasons about it, and takes actions — qualifying the lead, scoring urgency, sending a personalised reply in your voice, routing to your CRM pipeline stage, firing a Slack alert, or booking a follow-up. You describe what you want in plain English when you build the form; the agent executes it on every submission automatically.
Is my data safe? Where does it go?
Form submissions are stored in custom tables on YOUR WordPress database — not our servers. AI inference calls go to your chosen provider (or our managed proxy). We log anonymised NL workflow pairs for model improvement only with your consent, and you can opt out.
How does this compare to Gravity Forms + add-ons?
Gravity Forms is a great traditional form builder, but it has no native AI, no built-in CRM, and no workflow engine — you need Gravity Perks, GravityView, FluentCRM, Uncanny Automator, and more to match what AmazingForms does out of the box. That stack runs ~$1,056/yr for a single site. AmazingForms starts at $199 and includes the AI layer those plugins cannot offer.
Can I use this on client sites?
Yes. The Professional plan covers 5 sites; the Agency plan covers 25 with white-label emails and client workspaces. Each site has its own isolated forms, CRM, and AI settings.
What happens if I cancel?
Your plugin keeps working — it is GPL. You lose access to managed AI credits and licence updates, but all your forms, data, and CRM entries stay on your server. No hostage data.