Integrations overview

AmazingForms has native integrations for the most common tools. For anything else, Zapier, Make, and raw webhooks cover the gaps.

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Integration categories

Email marketing

Integration	What it does
Mailchimp	Add or update subscribers; add to lists and groups/tags; sync custom merge fields
Constant Contact	Add subscribers to lists; update contact properties

Connect via: Settings → Integrations → [Platform] → Connect (OAuth — no API key copying needed).

Typical use: add everyone who submits a lead form to a Mailchimp audience. Combine with tags to put them in the right group automatically.

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Messaging

Integration	What it does
Slack	Post to a channel or send a DM on submission; supports merge tags
Twilio	Send SMS to the submitter or a fixed number on submission

Slack uses OAuth. Twilio requires an Account SID and Auth Token (from your Twilio console).

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Payments

Integration	What it does
Stripe	One-time and recurring (subscription) payments via embedded card element
Square	One-time payments via Square Web Payments SDK
PayPal	One-time payments and PayPal Billing Plan subscriptions

See Stripe payments, PayPal payments for setup guides.

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Automation platforms

Integration	What it does
Zapier	Native trigger: “New form submission” or “New CRM contact” — field-labelled data in Zap UI
Make (formerly Integromat)	Watch trigger with field-labelled data; or use webhook module

See Zapier & Make for step-by-step setup.

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Generic / developer

Integration	What it does
Webhooks	HTTP POST of submission data (JSON) to any URL on any trigger

Webhooks are the escape hatch for any tool not listed here — internal systems, custom APIs, less common SaaS tools.

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WordPress ecosystem

Integration	What it does
WooCommerce	Trigger a workflow when a WooCommerce order is placed (in addition to or instead of a form submission)
WordPress user creation	Create a WP user account from submission data — useful for membership sites

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How to connect an integration

1. Go to AmazingForms → Settings → Integrations
2. Click the integration you want to connect
3. Click Connect and follow the OAuth flow (or enter API keys for integrations that use them)
4. Once connected, the integration appears as available in the Workflow actions panel and the Integrations tab of the form editor

Most integrations can be connected in under two minutes.

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Webhook payload format

When AmazingForms fires a webhook, it sends a JSON POST body in this format:

{
  "event": "form.submission",
  "form_id": 7,
  "form_title": "Project enquiry",
  "submission_id": 1042,
  "submitted_at": "2026-06-15T10:23:41Z",
  "contact_id": 381,
  "fields": {
    "first_name": "Sarah",
    "email": "sarah@example.com",
    "phone": "+447911123456",
    "project_budget": "5000",
    "project_description": "I need a new e-commerce site...",
    "utm_source": "google",
    "utm_campaign": "brand"
  }
}

Field keys match the Field IDs you set in the form editor. Set human-readable field IDs (e.g. project_budget, not field_23) before connecting webhooks or Zapier.

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Zapier / Make vs raw webhooks

	Native trigger (Zapier/Make)	Raw webhook
Field labels in UI	Yes — you see “Project budget”	No — you see project_budget
Setup	Requires AmazingForms Zapier app	Any HTTP endpoint
Best for	Non-technical Zap/scenario building	Developers, custom APIs, internal tools
Authentication	Handled via API key in Zapier/Make	You handle it (custom headers)

For most non-developers, the native Zapier/Make trigger is easier. For developers building custom integrations, raw webhooks give you full control.